Promotional activities have always been the priority of the famous logistics company DHL. DHL does promotions through press releases and editorials. It also uses other promotional activities like presentation, special events and networking. DHL has left no stone unturned and has used promotional activities to spread a word for itself.
The overall objective of our promotion services is to increase sales, attract new customers, improve product recognition and enhance brand identity. Our promotion services are based on sophisticated methods.
But, ultimately what matters is the bottom-line that is achieved through the promotions. Our services assure you to achieve business-boosting results – with the right allocation of budgets, dedicated staff time and a strong promotion.
Our promotional services spur purchases not only by the existing customers but are effective to rope in new customers. Along with this, it can draw customers away from your competitors, which is important in this age of intense competition. It is quite effective for stimulating business in times of slow economy.
Our services on sales and marketing promotions will jolt the customer to take a buying action by offering them with an incentive. This incentive will enable them to take the action before a limited-time offer gets expired.
We make it a point that our promotional services are well-thought out and properly targeted to the right kind of audience. The customers will be taking actions based on these incentives. The incentives are usually in the form of discounts, samples, trial offers and events.
We also conduct Trade Fairs as part of our marketing promotions. Our customers can promote their products through the Trade Fairs while conducting market research. Some of the Trade Fairs are useful for generating sales too. They act as a forum where we raise publicity with your prospective customers, while interacting with them on a face-to- face basis.
The development of startegic business and/or marketing plans, incluidng development and selection of marketing sub categories
The actual implementation of the marketing activities ranging from product development to advertising, public relations, sales promotions, business development programs, and website development and promotion.
The measurment and assessment of the level of success to the marketing strategies and programs.