Employee engagement is the area to which employees feel passionate about their works, are dedicated to the organization, and put changeable effort into their work.

Employee engagement is not equivalent to employee satisfaction

Employee Satisfaction only shows how happy or satisfied your employees are. It does not mark their level of motivation, engagement, or emotional responsibility. For some employees, staying content means getting a paycheck while performing as little work as acceptable.

When organizations concentrate on forming changes based on employee satisfaction, these changes will not significantly lead to improved performance. Oftentimes, the states that make employees “content” with their works are the same situations that discourage high performing employees. Top performers welcome change, search out ways to improve and challenge the status quo. They assume all employees to be owned responsible for producing results, whereas low performers shun responsibility, stick to the status quo, and resist change.

How is employee engagement calculated?

Employee engagement is usually calculated using a poll or survey that has been created particularly for this objective. Employee engagement surveys and polls must be statistically verified and benchmarked versus other organizations if they are helping to produce valuable results. Without these items, it is difficult to know what you are measuring and whether the outcomes are beneficial.

Engagement can be precisely measured with short surveys that include just a few questions, but such quick surveys can only give a hint of whether employees are engaged. They have a hard time articulating why employees are engaged or disengaged because they lack detail. To obtain a comprehensive picture of employee engagement, a survey requires to include about 60 to 80 issues that cover a whole range of related topics


The development of startegic business and/or marketing plans, incluidng development and selection of marketing sub categories


The actual implementation of the marketing activities ranging from product development to advertising, public relations, sales promotions, business development programs, and website development and promotion.


The measurment and assessment of the level of success to the marketing strategies and programs.