Have you ever wondered how satisfied your customer is with your product, services and overall experience with your organization?
If you aren’t able to find the answer, then it is imperative that you immediately take action and have the understanding of what your customer thinks about you.
“Customer Satisfaction” is a crucial perspective of your organization that you need to keep regularly evaluating if you want to sustain and thrive in the long course.
Moreover, if your company is more significant than a mom-and-pop where you have firsthand feedback from your customers, then you need to begin using polls and surveys to understand and evaluate your customers.
Customer satisfaction surveys are invaluable instruments that help organizations identify the level of satisfaction of their customers with the company’s products or services.
Through these surveys, you can discover:
- – The satisfied customers that you can then turn into representatives of your product and services
- – Troubled customers and the circumstances that influence their displeasure that need to be fixed
- – The overall level of comfort with your company/brand.
Research shows that a powerful customer satisfaction survey contains 6-10 questions, it’s simple and quick to fill, and it is branded and personalized to build trust and response rate.
The end objective of these surveys is to gain actionable feedback from your customer that you can then employ to enhance customers experience with your products and services.
The development of startegic business and/or marketing plans, incluidng development and selection of marketing sub categories
The actual implementation of the marketing activities ranging from product development to advertising, public relations, sales promotions, business development programs, and website development and promotion.
The measurment and assessment of the level of success to the marketing strategies and programs.