It is critical to know how your industry rivals compare in operational and commercial performance to precisely assess their performance. Benchmarking is a method of identifying the best performance gained in a particular business, by a rival or by a completely diverse industry. Data gathered can then be used to identify gaps in an organization’s processes to gain a competitive benefit. We at Abstract have defined a Marketing Transformation Framework and Maturity Model. We take care the challenge of getting access to data and compare your performance with rivals and other industries. There is always some insufficient data available for public use, however, finding data about metrics and business methods relevant to your operations is a very time-consuming task. Your business can get access to industry data relevant to your operations with the help of Abstract benchmarking services. Abstract will benchmark your operational and financial performance with your rivals in the industry to get insights into how your organization fairs. We will also provide an in-depth report on your strengths and weakness, establishing a complete roadmap for improving overall business performance. Audience
  • Business Directors
  • Corporate Administrators
  • Business Executives
  • Information Technology Executives
  • Continuous Improvement Leaders
  • Get the top trends in your industry like Market Transformation, Industrie 4.0, and Smart Manufacturing
  • Compare performance within and across the industries
  • Gaps Analysis in current performance
  • Set goals and metrics that align with strategic objectives
  • Establish People, Process, and Technology capabilities correlated with improving metrics
  • Best practices training to understand benchmarking process across teams
  • Understand strengths of your current application architecture and areas of improvement with new technologies like Big Data Analytics, Cloud, etc.
  • Get the recommendation to improve overall operational and financial performance

The development of startegic business and/or marketing plans, incluidng development and selection of marketing sub categories


The actual implementation of the marketing activities ranging from product development to advertising, public relations, sales promotions, business development programs, and website development and promotion.


The measurment and assessment of the level of success to the marketing strategies and programs.