We start with the story of Find Your Greatness, an advertising campaign from Nike that touches all its customers with a positive message. It depicts that “action is better than no action”, as it pushes people beyond their limitations to take a risk, try something new and finally do something that they aspire for. The company informs the customer through this advertisement campaign – the personal goal that can be achieved, despite all sorts of impediments. The message follows Nike’s previous message of “Just do it!”.
Our services on advertisement spends a lot of time on the research, experimentation, development and definition of a custom strategy for the advertising and communication campaign for our clients. As in the above story, the ad campaign was trying to inform the customers about the product and to convince them to take a buying action. Our services must be geared towards a niche market. We make sure that the advertisement campaigns speak in a personal level to the client – to grab the attention of the prospective customers.
Our services will generate a group of ads centralized around a single message – which is achieved by promoting across various marketing channels. Our insights will optimize the marketing plan, to access the right kind of audiences with the appropriate message – through the correct media channels to reach out to the target market. We gather insights on which elements of the advertisement are the most effective and offer that advertising opportunity – that is most profitable.
We also render services on product advertisement where we will communicate with the customers to induce them to purchase a product. The objective of such a service is to raise brand awareness by comparison of a product with that of the competitor, to make a sale.
The development of startegic business and/or marketing plans, incluidng development and selection of marketing sub categories
The actual implementation of the marketing activities ranging from product development to advertising, public relations, sales promotions, business development programs, and website development and promotion.
The measurment and assessment of the level of success to the marketing strategies and programs.