As one of our Marketing Strategies, we are specialists in NPS Survey. This term relates to Net Promoter Score (NPS) which is a consumer loyalty program to measure the satisfaction and product service of any Brand towards its Consumers. We are responsible to collect data from the consumers, prepare the NPS reports and analyze the results. We can use various channels for a better NPS Survey like Cold Calling, Emails, Websites, Text Messages (SMS), Chatbots and Messaging Apps like what’s app, etc.
NPS Survey is a direct marketing tool to measure the performance of any Brand in the market, when Company NPS Score is high, it increases the market share thus generating a positive growth cycle, then we understand that they have a healthy relationship with their Consumers and vice Versa. We can measure almost anything using NPS Survey Method – we track scores for the Brand like Products, Stores, Web pages, Employee & Consumer needs, etc.
In the Net Promoter Score system, customers are categorized into three groups—promoters, detractors, passives—depending on how they answer the standard “how likely are you to recommend us” question, respondents give a rating between 0 (not at all likely) and 10 (extremely likely).
Promoters (score of 9 or 10) – Typically loyal and enthusiastic customers.
Passives (score of 7 or 8) – Satisfied with your service but not happy enough to be considered.
Detractors (score of 0 to 6) – Unhappy customers who are unlikely to buy again or maybe discouraged due to a bad past experience of buying.